01 / CUSTOMER
Target Adult User
Intended customer profile, buying occasion and product
expectations.
02 / MARKET
Destination Country
Target geography, channel and known aroma or ingredient
requirements.
03 / PRODUCT
Selected Format
Disposable product, reusable device, aroma refill core
or coordinated system.
04 / FAMILY
Aroma Family
Citrus, mint, fruit, botanical, tea, spice or another
proposed sensory direction.
05 / CHARACTER
Sensory Character
Bright, soft, crisp, fresh, rounded, dry, sweet or
another non-medical descriptive direction.
06 / INTENSITY
Strength Preference
Lighter, balanced or more pronounced within the intended
product configuration.
07 / REFERENCE
Comparison Samples
Reference products, aroma samples, ingredient notes or
written sensory descriptions.
08 / RANGE
SKU Strategy
Hero aroma, supporting variants, discovery pack or
refill assortment.
09 / QUANTITY
Commercial Forecast
Sample requirement, initial order, quantity per aroma
and expected annual volume.
10 / TIMELINE
Target Milestones
Required aroma sample, approval, packaging and
commercial-launch schedule.